COVID-19 is a contagious disease caused by the coronavirus SARS-CoV-2. In January 2020, the disease spread worldwide, resulting in the COVID-19 pandemic.
The symptoms of COVID‑19 can vary but often include fever,[7] fatigue, cough, breathing difficulties, loss of smell, and loss of taste.[8][9][10] Symptoms may begin one to fourteen days after exposure to the virus. At least a third of people who are infected do not develop noticeable symptoms.[11][12] Of those who develop symptoms noticeable enough to be classified as patients, most (81%) develop mild to moderate symptoms (up to mild pneumonia), while 14% develop severe symptoms (dyspnea, hypoxia, or more than 50% lung involvement on imaging), and 5% develop critical symptoms (respiratory failure, shock, or multiorgan dysfunction).[13] Older people have a higher risk of developing severe symptoms. Some complications result in death. Some people continue to experience a range of effects (long COVID) for months or years after infection, and damage to organs has been observed.[14] Multi-year studies on the long-term effects are ongoing.[15]
COVID‑19 transmission occurs when infectious particles are breathed in or come into contact with the eyes, nose, or mouth. The risk is highest when people are in close proximity, but small airborne particles containing the virus can remain suspended in the air and travel over longer distances, particularly indoors. Transmission can also occur when people touch their eyes, nose, or mouth after touching surfaces or objects that have been contaminated by the virus. People remain contagious for up to 20 days and can spread the virus even if they do not develop symptoms.[16]
Testing methods for COVID-19 to detect the virus's nucleic acid include real-time reverse transcription polymerase chain reaction (RT‑PCR),[17][18] transcription-mediated amplification,[17][18][19] and reverse transcription loop-mediated isothermal amplification (RT‑LAMP)[17][18] from a nasopharyngeal swab.[20]
Several COVID-19 vaccines have been approved and distributed in various countries, many of which have initiated mass vaccination campaigns. Other preventive measures include physical or social distancing, quarantining, ventilation of indoor spaces, use of face masks or coverings in public, covering coughs and sneezes, hand washing, and keeping unwashed hands away from the face. While drugs have been developed to inhibit the virus, the primary treatment is still symptomatic, managing the disease through supportive care, isolation, and experimental measures.
Tips for Building Your Clientele as a Chair Stylist
As a chair stylist, growing your client base is essential to building a thriving and sustainable business. At Chair Wylde Green, 159 Sutton Road, B23 5TN, we understand the challenges and opportunities that come with being an independent stylist. Here are some proven strategies to help you attract and retain clients while maximising your potential.
1. Leverage the Power of Social Media
Social media is an indispensable tool for showcasing your skills and attracting new clients. Here’s how you can use it effectively:
- Post Consistently: Share photos and videos of your work, including before-and-after transformations, styling tips, and client testimonials.
- Engage with Your Audience: Respond to comments, answer questions, and interact with followers to build relationships.
- Utilise Hashtags: Use popular and location-specific hashtags like #WyldeGreenHair, #HairStylistB23, and #ChairRentSalon to increase visibility.
- Run Promotions: Announce special offers, discounts, or giveaways to attract new clients.
- Showcase Your Personality: Share behind-the-scenes content and highlight your unique approach to styling to stand out.
2. Implement a Referral Programme
Word-of-mouth marketing is incredibly powerful in the beauty industry. Encourage your existing clients to refer friends and family by offering:
- Discounts or Free Services: Reward clients with a discount on their next appointment or a complimentary add-on service for each referral.
- Exclusive Perks: Create a VIP programme for frequent referrals, offering early access to promotions or exclusive treatments.
3. Prioritise Exceptional Customer Service
Providing a memorable and enjoyable experience is key to client retention and positive reviews. Focus on:
- Personalised Consultations: Take the time to understand each client’s needs, preferences, and lifestyle.
- Comfortable Atmosphere: Ensure your workstation is clean, welcoming, and professional.
- Punctuality: Respect your clients’ time by staying on schedule.
- Follow-Up: Send a thank-you message or follow-up after appointments to show you care about their satisfaction.
4. Network Within the Community
Getting involved in your local community can help you connect with potential clients. Consider:
- Collaborating with Local Businesses: Partner with nearby boutiques, gyms, or cafes to cross-promote services.
- Attending Events: Participate in local markets, fairs, or charity events to showcase your work.
- Offering Pop-Up Services: Provide styling services at community events to gain exposure.
5. Invest in Continued Education
Stay ahead of trends and techniques by attending workshops, webinars, or advanced training courses. Clients are more likely to trust a stylist who is knowledgeable and up-to-date with the latest styles and treatments.
6. Encourage Online Reviews
Positive reviews are crucial for attracting new clients. Politely ask satisfied customers to leave reviews on platforms like Google, Facebook, or Yelp. Provide direct links to make the process simple.
7. Offer Loyalty Programmes
Retain your existing clients by rewarding their loyalty. Consider:
- Point-Based Systems: Clients earn points for each visit, which they can redeem for discounts or free services.
- Exclusive Offers: Provide special perks for repeat clients, such as birthday discounts or seasonal promotions.
8. Optimise Your Online Presence
Ensure potential clients can easily find and book your services online:
- Create a Professional Website: Include your portfolio, contact information, and online booking options.
- Claim Your Business Listings: Update your details on Google My Business, Yelp, and other directories.
- Encourage Social Proof: Highlight positive reviews and testimonials on your website and social media.
Build Your Dream Client Base at Chair Wylde Green
At Chair Wylde Green, 159 Sutton Road, B23 5TN, we provide a supportive environment for chair stylists to grow their businesses. By leveraging these strategies, you can attract a steady stream of clients and establish yourself as a sought-after stylist in the area. Ready to take your career to the next level? Join our community and start building your dream clientele today!
